TNC and SCX come together to show successful initiatives of carbon market
The “Value of Forests: Beyond the Carbon Credits” seminar was held on April 15, at the Intercontinental Hotel in Santiago. It was jointly organized by The Nature Conservancy and SCX | Santiago Climate Exchange and sponsored by the National Association of Advertisers (ANDA) and Capital magazine.
The aim was to convene national and international speakers that show how their sustainability strategies with carbon can become a successful tool in order to address and expand their markets.
Through this initiative, TNC and SCX sought to encourage the creation of a market for carbon credits in order to mitigate climate change, which requires companies to communicate effectively to its final public the contribution they are making to save the planet. In short: how to add value to the brand by committing to offset the carbon footprint through the purchase of carbon credits.